
about
I have been coaching tennis since 1997, across clubs, academies, and national programs in Portugal, Spain, and the United States. In that time I have worked with players at every stage of development, from children picking up a racket for the first time to professionals competing on the ATP, WTA, and ITF tours.
What changed over those 25 years was not my commitment to the work but my understanding of it. The more I saw at the highest levels of the game, the clearer it became that most of what drives decision-making in junior tennis has very little to do with how athletes actually develop. I went back to study that gap formally.
I hold a master’s degree in high-performance tennis and a PhD from the University of Arizona, and my current research focuses on the science of long-term athletic development.
I am a member of the USTA Southwest Coaches Commission and contribute to coach education at the national level. JET consulting is the direct expression of everything that work has taught me: that players develop best when every part of their preparation is connected, honest, and built around who they actually are rather than a program template.
What I believe
A development audit is the best place to start. One assessment, a written report, and a clear picture of where things stand before any longer commitment.