For clubs and programs
A junior pathway
built to last
I help clubs, academies, and associations design junior programs that develop players and keep families for years. I’ve done this work from the inside, as a director and general manager, and I bring the same approach to every program I advise: a clear pathway, a shared coaching language, and a structure your team can run without me.
The problem
Where junior programs
quietly lose players
Players drop out between 11 and 14
The program serves beginners and top players well, and the middle has no clear next step.
Sessions run term by term
Short session blocks make enrollment easy to sell and development hard to deliver. Families re-decide every six weeks, and many decide to stop.
Every instructor teaches differently
Without a shared curriculum, a player’s progress depends on whose court they land on.
Your best players leave for academies
When the pathway tops out, the players you developed finish their development somewhere else.
Background
Built from
the inside
I’ve run junior programs as well as coached in them. As Director of Racquet Sports at a multi-sport club, I rebuilt the junior program from 17 to 160 players in 10 months: new staff, a coaching education program, and a move away from the six-week session model. Later, as general manager of a 160-player program with four pros, I restructured the program and its staff through a leadership transition.
I’ve coached since 1998 in Europe and the United States, hold a master’s in high-performance tennis and a PhD, and serve on the USTA Southwest Coaches Commission.
Work with me
Three ways
to work together
Program blueprint
A full review of your junior program: pathway from first lessons to competition, session model, player progression, staffing, and family communication. You receive a written blueprint with priorities and a 6 to 12 month implementation plan, followed by a working session with your leadership team.
Coach education
Workshops and an in-house curriculum so your instructors and coaches teach from one development framework. Topics range from lesson design and feedback to periodization and working with competitive players and their families.
Ongoing advisory
Continued support as you implement: monthly calls with your director, progress reviews each term, staff development, and on-site visits when they’re useful.
Every engagement starts with a conversation about where your program is today.
How it works
From first call
to a working blueprint
1
Conversation
We talk about your program, your goals, and what isn’t working yet.
2
Review
I study your current structure: schedules, enrollment and retention data, staffing, curriculum, and player pathways. With your permission, I speak with your coaching staff.
3
Blueprint
You receive a written plan with two or three clear priorities and the steps to deliver them.
4
Implementation
Your team runs the plan. I stay involved as much or as little as you need.
Who this is for: club and academy directors, community and parks programs, school programs, and tennis associations that want a junior pathway families stay in and a coaching team that works as one.
FAQ
Common
questions
Do you replace our director or head coach?
No. I work with your leadership, and the goal is a program your team runs confidently on its own.
Do you work remotely?
Yes. Most of the work runs through video calls, shared documents, and footage. On-site visits are part of the work when they make a real difference, such as staff workshops or a program launch.
Is our program too small?
Small programs often gain the most, because a clear structure is easiest to build before growth. I’ve rebuilt a program that started with 17 players.
How long does an engagement take?
A program blueprint typically takes four to six weeks from the first review to the written plan. Coach education and advisory run as long as they’re useful.
Next step
Every strong program
starts with a clear plan
Tell me about your program and what you want it to become. We’ll find out together whether a blueprint, coach education, or ongoing support makes the most sense.